Corporate Support

Create successful sponsorships using sales best practices, research, credit copy tools, and more.

Credit Copy Central RAB Tools to Support Sales Planning and Prospecting Corporate Support for Public Media Onboarding Toolkit

Popular Resources

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View all corporate support resources

Get the latest of Corporate Support views on our blog.

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Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info

December 9, 2025 by Anna McDonald
Advertising Client Communication Corporate Support Digital Sponsorship Event Sponsorship Events Industry Categories Market Research Marketing Media Knowledge Sales Prospecting Sales Strategy sponsor Value Proposition
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Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

November 12, 2025 by Laura Landress
Advertising Corporate Support Digital Sponsorship Market Research Marketing Media Knowledge Metrics Multi-Platform Sponsorship Proposal Sales Strategy Value Proposition Year End
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Public Media Underwriting’s Value Proposition Was Built for These Uncertain Economic Times

November 9, 2025 by Anna McDonald
Advertising Branding Case Development Community Digital Sponsorship Halo Effect Marketing On-Air Sponsorship Sales Process Sales Strategy Underwriting Copy Underwriting Credits Value Proposition
Advisor Contact

Consult with an advisor for customized support. It's free with your Greater Public membership.

  • Laura Landress

    Laura Landress joined Greater Public in 2020 after serving as the Manager of Corporate Support for Nashville Public Radio for 16 years.

    (615) 498-1270
    llandress@greaterpublic.org

  • Anna McDonald

    Anna McDonald has worked in public media for over 20 years, with a focus on corporate support and station training and services.

    (703) 655-2944
    amcdonald@greaterpublic.org