Corporate Support

Create successful sponsorships using sales best practices, research, credit copy tools, and more.

Credit Copy Central RAB Tools to Support Sales Planning and Prospecting Corporate Support for Public Media Onboarding Toolkit

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Get the latest of Corporate Support views on our blog.

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Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

November 12, 2025 by Laura Landress
Advertising Corporate Support Digital Sponsorship Market Research Marketing Media Knowledge Metrics Multi-Platform Sponsorship Proposal Sales Strategy Value Proposition Year End
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Public Media Underwriting’s Value Proposition Was Built for These Uncertain Economic Times

November 9, 2025 by Anna McDonald
Advertising Branding Case Development Community Digital Sponsorship Halo Effect Marketing On-Air Sponsorship Sales Process Sales Strategy Underwriting Copy Underwriting Credits Value Proposition
Notorious B.I.G with crown
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The Lifeline in the Lyrics: How Public Media’s Mission is Written in Hip-Hop’s Vulnerability

November 3, 2025 by Preach Jacobs
Access and Inclusion Case Development Community Corporate Support Donor Cultivation Engagement Leadership Major Giving Marketing Membership Mid-Level Giving New Audiences New Members On-Air Drives On-Air Scripts Planned Giving Value Proposition
Advisor Contact

Consult with an advisor for customized support. It's free with your Greater Public membership.

  • Laura Landress

    Laura Landress joined Greater Public in 2020 after serving as the Manager of Corporate Support for Nashville Public Radio for 16 years.

    (615) 498-1270
    llandress@greaterpublic.org

  • Anna McDonald

    Anna McDonald has worked in public media for over 20 years, with a focus on corporate support and station training and services.

    (703) 655-2944
    amcdonald@greaterpublic.org