Tag: COVID-19
The Current Impact of COVID-19 on Underwriting, Part 3
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Station Results From the May 5 #GivingTuesdayNow Event
Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.
Member Only Content
What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Five Ways to Increase Digital Sponsorship Revenue in FY21
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
Member Only Content
Webinar: Best Practices for Pitching Digital Media
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.
Planned Giving Communication During the COVID-19 Pandemic
Communicate with donors about changes in giving incentives related to the CARES Act or the SECURE Act in a way that's appropriate to this challenging moment.
WBUR’s One-Day $1 Million Drive During COVID-19
Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.