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Tag: COVID-19

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Post in Membership

Membership Strategies in Response to Decreased Listening During COVID-19

In response to the dramatic decrease of away-from-home listening, here are ways to super-serve your core listeners during the pandemic.

Tagged with: COVID-19  On-Air Drives 

Post in Corporate Support

Innovative Underwriting Ideas Being Used by Stations During COVID-19

Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.

Tagged with: COVID-19  Pricing  Sales Strategy 

Post in Audience Development

Two Stations Build Community for Parents in a Time of COVID-19

St. Louis Public Radio and WDET launched parenting Facebook groups to provide information and resources to those caring for kids.

Tagged with: COVID-19  Social Media 

Post in Major and Planned Giving

Building New Revenue Starts With Gratitude

Learn whom to approach and how to approach them to build a new revenue stream in a time of crisis.

Tagged with: COVID-19  Donor Acknowledgement  Donor Cultivation  Gift Club  Mid-Level Giving 

Resource in Membership

Webinar: Building Resilience - Resilience of Revenue

Learn how to bring your audiences closer while meeting your revenue goals in the fourth “Building Resilience” webinar.

Tagged with: Building Resilience  COVID-19  Engagement  Webinars 

Member Only Content

Resource in Membership

Webinar: Getting the Message Right in FYE Fundraising

A conversation on messaging and strategy during the last weeks of fundraising for the fiscal year.

Tagged with: COVID-19  Diversity, Equity, and Inclusion  Membership  On-Air Drives  Strategy  Webinars 

Post in Membership

What You Need to Learn From Your Own Fundraising History

Increasing your membership revenue during the current COVID-19 crisis will hinge on your knowledge of your station's own fundraising potential.

Tagged with: Benchmarks  COVID-19 

Resource in Membership

Webinar: Building Resilience - Connecting Our Community

How are public media stations providing an essential conduit between audience members and critical services available to them during the COVID-19 pandemic?

Tagged with: Building Resilience  Community  COVID-19  Engagement  Webinars 

Post in Corporate Support

The Current Impact of COVID-19 on Underwriting, Part 3

Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.

Tagged with: COVID-19  Industry Categories  New Audiences 

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