Member Only Content
Membership | Format: News
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
When to Stop an On-Air Drive Due to Major News
When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
Member Only Content
Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email templates for all formats: news, classical, jazz, and triple-A.
Member Only Content
On-Air Fundraising Scripts
Download and customize these on-air fundraising script samples for your next member drive.
On-Air Scripts for Fundraising During a Natural Disaster
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.