Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.