Tag: Format: News
Case Study: WBHM's Success Using Targeted Social Media Ads
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Case Study: How KWMU Generates Email Leads Using Paid Social Media
Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.
Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email templates for all formats: news, classical, jazz, and triple-A.
On-Air Fundraising Scripts
Download and customize these on-air fundraising script samples for your next member drive.
On-Air Scripts for Fundraising During a Natural Disaster
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.