Tag: Multi-Platform Sponsorship

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Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

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Resource in Corporate Support

Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

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Resource in Corporate Support

Understanding Challenge Grants

A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.

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Resource in Corporate Support

Annual and Monthly Avail Planners

Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.