Corporate Support | Multi-Platform Sponsorship

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

Member Only Content

Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Member Only Content

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging a Younger Audience for Corporate Support Success

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

Member Only Content

Resource in Corporate Support

Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

Member Only Content

Resource in Corporate Support

Understanding Challenge Grants

A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.