Tag: New Audiences
NPR Network Community Conversations: NPR Network Brand
A unifying brand and brand message that captures the full universe of content and experiences that we offer across all platforms, aiming to grow awareness and strengthen engagement by creating brand consistency.
NPR Network Community Conversations: Growing Audience Support
A plan to develop the next generation of supporters, building on work to drive station donations from NPR digital platforms. Donors making a gift on NPR digital platforms would have the option to give to a station or support the NPR Network as a whole.
NPR Network Initiative Community Conversations
Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.
How to Use “Outside Thinking” to Develop Public Media Audiences
Audience 88: Time for a New Vision
How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences
Building Audience Means Building Relationships
WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity
Survey Reveals Differing Views About DEI Progress in Public Media
Greater Public details the 2021 survey results that show differences in who is engaging in DEI work, how much they’re doing, and perceptions of the industry's commitment to DEI.