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Resource in Membership

NPR Network Community Conversations: Growing Audience Support

A plan to develop the next generation of supporters, building on work to drive station donations from NPR digital platforms. Donors making a gift on NPR digital platforms would have the option to give to a station or support the NPR Network as a whole.

Tagged with: New Audiences  New Members  Webinars 

Resource in Membership

NPR Network Initiative Community Conversations

Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.

Tagged with: Digital Sponsorship  New Audiences  New Members  Podcasting  Webinars 

Member Only Content

Resource in Membership

Webinar: The State of the System in Public Radio and TV Membership 2022

Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.

Tagged with: Metrics  New Members  On-Air Drives  Strategy  Webinars 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Access and Inclusion  Community  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

Resource in Membership

Webinar: Building an Audience-Centered Culture: A Case Study from KERA

Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.

Tagged with: Engagement  New Audiences  New Members  Renewals  Webinars 

Member Only Content

Resource in Membership

Greater Public’s Digital Fundraising Challenge Groups

Improve your online giving success with the help of a cohort of peers who will guide, motivate, and challenge your efforts.

Tagged with: Digital Fundraising  Email Marketing  Engagement  New Members 

Member Only Content

Resource in Membership

PMDMC Summer Series | Acquiring New Members in Uncharted Times

Learn where and how to acquire new members through an analysis of current and potential channels with CDP and M+R.

Tagged with: Acquisition  COVID-19  Digital Fundraising  Membership  New Members  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Membership

The Public Media Online Fundraising Scorecard

Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.

Tagged with: Digital Fundraising  Donor Cultivation  Email Marketing  Engagement  New Members  Sustainers 

Resource in Membership

Webinar: On-Air Fundraising During a Global Pandemic

Learn about the creative ways stations are finding to raise necessary funds in unprecedented circumstances.

Tagged with: COVID-19  Membership  New Members  On-Air Drives  Strategy  Webinars 

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