Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.