Tag: Value Proposition
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.
Member Only Content
Webinar: Packaging Your Budget into Major Donor Offers
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
Member Only Content
Webinar: You Aren't in the Radio (or TV) Business Anymore
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.
Member Only Content
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Member Only Content
Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Member Only Content
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.