Tag: Value Proposition
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.
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Webinar: Making the Business Case for Underwriting: Updated ROI Research
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.
Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master
Tell a better story about the value of public media with these principles of good storytelling from Snap Judgment host and executive producer, Glynn Washington.
A Political Fundraiser's Rules for Using Data to Raise a LOT of Money
Apply the same data basics at your station that Harper Reed used to raise more than a half billion dollars online for Obama's 2012 campaign.
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Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
Easy Mistakes to Avoid in Your Underwriting Sales Presentations
Get great at giving underwriting sales presentations that you know are connecting with your prospects' needs by following these five easy recommendations.
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NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.