Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Events are an effective platform for brand experiences for your corporate clients. As a result, event sponsorship can serve as a growing revenue strategy for your station. This collection of resources offers tools to help you maximize sponsorship at your next station event.
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.