Tag: Value Proposition
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
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WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
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Event Sponsorship Toolkit
Events are an effective platform for brand experiences for your corporate clients. As a result, event sponsorship can serve as a growing revenue strategy for your station. This collection of resources offers tools to help you maximize sponsorship at your next station event.
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Webinar: New NPR/Halo Effect Underwriting Research
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Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
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Common Media Terms and Formulas
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
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Public Media Benefits for Four Types of Corporate Support
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.