Membership | Value Proposition
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.
Tell a better story about the value of public media with these principles of good storytelling from Snap Judgment host and executive producer, Glynn Washington.
Apply the same data basics at your station that Harper Reed used to raise more than a half billion dollars online for Obama's 2012 campaign.
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.