Tag: Value Proposition
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
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Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
Best Practices for Pitching Digital Sales
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.