Tag: Value Proposition
Member Only Content
Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Member Only Content
Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Respond to COVID disruptions with forward-looking corporate support practices.
Member Only Content
Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.