Tag: Value Proposition
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
Member Only Content
Webinar: You Aren't in the Radio (or TV) Business Anymore
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.
Member Only Content
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Member Only Content
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.
Member Only Content
Webinar: Making the Business Case for Underwriting: Updated ROI Research
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.