Tag: Value Proposition

Member Only Content

Resource in Major and Planned Giving

Webinar: Packaging Your Budget into Major Donor Offers

One of the major reasons major gift officers in public media do not secure large gifts is because they have very little to present to donors. This webinar addresses that problem/opportunity.

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Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

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Resource in Corporate Support

Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

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Resource in Corporate Support

Podcast Definitions, Audience, and Underwriting Value Proposition

Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

Member Only Content

Resource in Corporate Support

How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

Member Only Content

Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.