Tag: Value Proposition
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.
Member Only Content
Webinar: Packaging Your Budget into Major Donor Offers
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
Member Only Content
Webinar: You Aren't in the Radio (or TV) Business Anymore
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.
Member Only Content
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.