Category: Uncategorized
Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts
Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
Can Public Media Accept Online Sports Betting Sponsorship?
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
NHPR Earns Top Honor for Reaching Major Growth in Benchmarks
NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.
The Time to Prioritize Digital Revenues and Engagement Is Now
Many public media stations are missing out on the most basic basic opportunities to raise more revenue online.
KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change
As public media organizations decide whether and when to return to buildings, Tina Pamintuan and Debbie Hiott speak about their leadership choices at their respective stations.
How Public Media Can Create Equitable and Inclusive Content & Marketing
Learn to recognize if the materials you publish are reinforcing or subverting stereotypes.