Category: Uncategorized
Membership Strategies in Response to Decreased Listening During COVID-19
In response to the dramatic decrease of away-from-home listening, here are ways to super-serve your core listeners during the pandemic.
Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
A Time for Change
Public media grapples with the same issues of implicit bias and whiteness that exist nationwide.
Two Stations Build Community for Parents in a Time of COVID-19
St. Louis Public Radio and WDET launched parenting Facebook groups to provide information and resources to those caring for kids.
Building New Revenue Starts With Gratitude
Learn whom to approach and how to approach them to build a new revenue stream in a time of crisis.
What You Need to Learn From Your Own Fundraising History
Increasing your membership revenue during the current COVID-19 crisis will hinge on your knowledge of your station's own fundraising potential.
How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change
Learn how an exercise to identify reporter mission statements had benefits for on-air drives, and may benefit your on-air drives right now.
The Current Impact of COVID-19 on Underwriting, Part 3
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Best Practices for Pitching Digital Sales
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.