Category: Uncategorized
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.
Planned Giving Communication During the COVID-19 Pandemic
Communicate with donors about changes in giving incentives related to the CARES Act or the SECURE Act in a way that's appropriate to this challenging moment.
WBUR’s One-Day $1 Million Drive During COVID-19
Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Accommodating Adjusted Copy Requests During COVID-19
Get recommendations for how to balance copy change requests due to COVID-19 while adhering to (unchanged) FCC guidelines.
The Current Impact of COVID-19 on Underwriting, Part 2
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
The Three Do's of Leading a Remote Underwriting Sales Team
How do you build team spirit and trust when you don’t see your team every day? It is possible to do! It just takes some intentional planning and a focus on fun.
Embrace Sustainers During the COVID-19 Crisis
Sustainers are your partners in membership. Now is the time draw them in and show them how essential they are to your station.
The COVID-19 Crisis Is a Time to Pull Major Donors Close
Feel confident reaching out to major donors who have shown they want to - and are - giving in this time of crisis.