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Category: Uncategorized

Post in Membership

When to Stop an On-Air Drive Due to Major News

When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.

Tagged with: COVID-19  Format: News  On-Air Drives 

Post in Membership

How to Use Your Airwaves to Support Other Nonprofits Legally and Responsibly

Follow FCC regulations when you're fundraising on-air for another nonprofit.

Tagged with: FCC  Legal  On-Air Drives  Partnerships 

Post in Membership

How to Approach Fund Drives at Music Stations During Natural Disasters

As natural disasters become more frequent in the U.S., feel confident making the case for the value of your public media music service during your fundraising campaigns.

Tagged with: Format: AAA  Format: Classical  Format: Jazz  On-Air Drives 

Post in Membership

How to Approach Fund Drives at News Stations During Natural Disasters

As hurricanes and wildfires devastate portions of the U.S., feel confident making the case for the value of public media news during your fall fund drive.

Post in Membership

From Boomers to Zoomers: How Tech-Savvy Generations are Revolutionizing Public Media Fundraising

Tagged with: Access and Inclusion  Accessibility  Digital Fundraising  Direct Mail  Donor Cultivation  Email Marketing  Engagement  Mobile  New Members 

Post in Major and Planned Giving

Major Giving Strategies During a Natural Disaster

Tagged with: Donor Acknowledgement  Donor Cultivation  Donor Events  Donor Prospecting  Donor Stewardship  Gift Club  Legacy Societies  Major Donor Acknowledgement  Mid-Level Giving 

Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

Post in Membership

Thriving in a Challenging Landscape: PMDMC24 Ideas Worth Sharing

Some of the most important discussions at this year's annual public media conference tackled the improvement of workplace culture, and ways to succeed in today’s challenging landscape of on-air-fundraising.

Tagged with: Donor Cultivation  Donor Prospecting  Email Marketing  Human Resources  Lapsed  New Members  On-Air Drives  Pledge Drive  Renewals 

Post in Corporate Support

Three Ways to Increase Your Corporate Support Sales

How to escape a downward spiral in public media corporate support sales during an economic downturn or challenge.

Tagged with: Corporate Support  Industry Categories  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

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