Author: Ellen Guettler
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
Create Stand-Out Gift Club Messaging Using This Exercise
Make a case for support that's specific to your gift club members that draws them in to your organization and its mission.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
Tips to Prepare Tax Statements for 2019
Make sure your 2019 tax statements to donors are in full compliance with these easy-to-understand preparation tips.
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.
Prepare Your Sales Strategy for a Banner Election Year
How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.
Fundraising Messaging During a Chaotic Time
Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.
Three Ways the Data You Already Have Can Increase Corporate Support Prospects
Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.