Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
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Apply the Right Tactics to the Right Level of Giving
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
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What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
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Greater Public Roundtables
Join a virtual roundtable to meet colleagues at other stations who are experiencing similar public media challenges. Roundtables will last 45-60 minutes.
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Major Giving Toolkit
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.
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Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.
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Making a Major Giving Ask
Plan, prepare, and practice for the moment a prospect becomes a donor.
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Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
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Major Giving Prospect Identification, Discovery, and Qualification
Build your most promising portfolio with a select number of qualified prospects.