Major and Planned Giving | Major Donor Acknowledgement
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
The Major Giving Pathway for Public Media
Unlock millions of dollars in major gift potential using this transformative partnership with proven results.
Member Only Content
Donor Advised Funds Toolkit
Receive more gifts from donors using Donor Advised Funds
Member Only Content
Thank-You Copy
Thank donors using memorable, personalized acknowledgement copy.
How to Enable More Donor-Advised-Fund Gifts to Your Station
Help direct some of the billions of dollars held in Donor Advised Funds toward your deserving organization.
Member Only Content
Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master
Tell a better story about the value of public media with these principles of good storytelling from Snap Judgment host and executive producer, Glynn Washington.