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Post in Corporate Support

Leveraging The CARES Act for Corporate Sponsorship

Connect your sponsorship opportunities with nonprofits that may be required to spend their CARES Act assistance by year-end.

Tagged with: COVID-19  Year End 

Post in Audience Development

How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award

Chicago’s WBEZ earned this year's Benchmarks Award for overall fundraising and corporate support excellence by making smart investments in talent and programming, and creating strategic growth in all areas of fundraising.

Tagged with: Benchmarks  Corporate Support  Major Giving  Membership 

Post in Corporate Support

Underwriting Category Trends for Q4

Understand the latest changes to local business spending on public media underwriting.

Tagged with: COVID-19  Industry Categories 

Post in Membership

Looking for Evidence of USPS Delays in Direct Mail

Ensure the timely arrival of your direct mail by understanding how to spot a mail delay pattern.

Tagged with: Direct Mail 

Post in Corporate Support

How to Pivot Your Corporate Support Practices to Meet This Year's Challenges

Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.

Tagged with: COVID-19  Sales Strategy  Value Proposition 

Post in Corporate Support

A Tale of Corporate Support Sponsorship in FY20

Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.

Tagged with: COVID-19  Digital Sponsorship  Industry Categories  Pricing 

Post in Membership

Build Powerful Local Pitches to Raise More Money On-Air

Prepare your pitch team to make the strongest case for your local station and its services during on-air drives this fall.

Tagged with: COVID-19  On-Air Drives 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

Tagged with: Ad Serving  Digital Sponsorship  Multi-Platform Sponsorship  PMDMC 2020 Summer Series  Webinars 

Post in Membership

What We Learned From Making Secret Online Donations to Public Media Organizations

Raise more money online by taking these steps to improve your online giving process and post-donation communications.

Tagged with: Digital Fundraising  Email Marketing 

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