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Tag: Email Marketing

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Post in Membership

The Time to Prioritize Digital Revenues and Engagement Is Now

Many public media stations are missing out on the most basic basic opportunities to raise more revenue online.

Tagged with: Digital Fundraising  Donor Acknowledgement  Email Marketing 

Post in Membership

What We Learned From Making Secret Online Donations to Public Media Organizations

Raise more money online by taking these steps to improve your online giving process and post-donation communications.

Tagged with: Digital Fundraising  Email Marketing 

Member Only Content

Resource in Membership

The Public Media Online Fundraising Scorecard

Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.

Tagged with: Digital Fundraising  Donor Cultivation  Email Marketing  Engagement  New Members  Sustainers 

Member Only Content

Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

Tagged with: Additional Gifts  Direct Mail  Email Marketing  Format: Classical  Format: Jazz  Format: News  Gift Club  Lapsed  Major Giving  Mid-Level Giving  On-Air Scripts  Renewals  Telemarketing  Year-round Scripts 

Post in Membership

What the Latest Data Tells Us About Calendar-Year-End Giving

M+R presents its 2018 Benchmarks study of nonprofit online strategy and performance, including the most current tips about calendar-year-end giving strategy.

Tagged with: Direct Mail  Email Marketing  Year End 

Post in Membership

Secrets to WETA’s Record-Breaking Year-End Email Campaign

Increase your CYE revenue significantly with these email-fundraising tactics from WETA, a station that increased its CYE revenue by 142% over four years.

Tagged with: Email Marketing  GivingTuesday  Year End 

Post in Membership

Increase Donations Over Time With the Right Gift Ladders

Apply these tested gift-ladder strategies to email and direct mail appeals to encourage members to increase their donations over time.

Tagged with: Direct Mail  Email Marketing 

Member Only Content

Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

Tagged with: Acquisition  Additional Gifts  Direct Mail  Donor Acknowledgement  Email Marketing  Lapsed  Membership  Sustainers 

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