Tag: Format: News
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.
Member Only Content
Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.
Case Study: WBHM's Success Using Targeted Social Media Ads
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Case Study: How KWMU Generates Email Leads Using Paid Social Media
Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.