Tag: Market Research
Leveraging Category Disruption in 2022
Webinar: Audience Diversity Research from NPR
See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users
Member Only Content
Webinar: M+R’s Benchmarks and What They Mean For Your Station
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
Member Only Content
NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.