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Tag: New Audiences

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Post in Audience Development

Proof of Performance Promos May Help You Gain Trust and Grow Audience

Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.

Tagged with: Elections  New Audiences  On-Air Scripts  Promotion 

Post in Audience Development

How OPB Builds Audience by Paying to Boost Facebook Content

Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.

Tagged with: New Audiences  Social Media 

Post in Audience Development

How KUOW Brings Journalism to Social Media Using Instagram

How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

How Michigan Radio Uses Instagram to Cultivate Audience Engagement

Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist

Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: WBHM's Success Using Targeted Social Media Ads

Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.

Tagged with: Format: News  New Audiences  Social Media 

Post in Membership

Three Strategies to Strengthen Fundraising in an Unpredictable Economy

Secure your fundraising success in spite of unpredictable economic factors like stock markets and tax policy using these three strategies for success.

Tagged with: Digital Fundraising  New Audiences 

Post in Audience Development

Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads

Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Bust Your Organization's Internal Silos With an Audience-Centric Approach

Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.

Tagged with: Engagement  Leadership  New Audiences 

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