Tag: New Audiences
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.
The Current Impact of COVID-19 on Underwriting
Understand the corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Serving Your Audience on Social Media in the Time of COVID-19
Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.
Proof of Performance Promos May Help You Gain Trust and Grow Audience
Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.
How OPB Builds Audience by Paying to Boost Facebook Content
Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.