Tag: On-Air Drives
Member Only Content
Essential Strategies for Public Media Membership Growth
Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.
Member Only Content
Understanding On-Air Giving
Convert casual listeners into committed members.
How to Adjust Your On-Air Goal as Sustainers Multiply
Centering Community Strengths: Strategies to Counteract Implicit Bias in Public Media Development
How Texting Is Transforming Fundraising and Audience Engagement
Award-Winning Audio Spots for On-Air Fundraising
Strengthen your library of audio spots by listening to these examples of well-written, well-produced, and award-winning audio spots from stations around the country.
How to Make Great On-Air Fundraising Spots
Learn how to create the most memorable and effective on-air spots and what you should be producing instead of live-pitching.
Member Only Content
Designing a Fundraising Campaign When Your Need Is Urgent
Whether your fundraising results have been lackluster, leaving you with revenue to make up before the end of the fiscal year, or whether you’ve been handed a steep government or university budget cut, these types of situations demand campaign-style fundraising to produce the results you need.
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.