Category: Uncategorized
Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)
We must learn to talk about the construct humankind invented called race, and Whiteness in particular, if we truly want to be able to create more equity and inclusion in our work and our world.
Proof of Performance Promos May Help You Gain Trust and Grow Audience
Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
Create Stand-Out Gift Club Messaging Using This Exercise
Make a case for support that's specific to your gift club members that draws them in to your organization and its mission.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
Tips to Prepare Tax Statements for 2019
Make sure your 2019 tax statements to donors are in full compliance with these easy-to-understand preparation tips.
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.
Prepare Your Sales Strategy for a Banner Election Year
How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.