Category: Uncategorized
Four Ways You Can Reduce Sponsorship Attrition
Brainstorm personal and creative ways to thank your existing sponsors, and keep them coming back.
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
Data Security - Don't Let Perfect Be the Enemy of Good
Take the first steps in establishing best practices to better protect donor data at your station.
Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)
We must learn to talk about the construct humankind invented called race, and Whiteness in particular, if we truly want to be able to create more equity and inclusion in our work and our world.
Proof of Performance Promos May Help You Gain Trust and Grow Audience
Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
Create Stand-Out Gift Club Messaging Using This Exercise
Make a case for support that's specific to your gift club members that draws them in to your organization and its mission.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.