Resource Category: Membership Essentials 201
Member Only Content
Direct Mail and Email Appeal Copy Library
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, triple-A, and television.
Member Only Content
On-Air Fundraising Scripts
Download and customize these on-air fundraising script samples for your next member drive.
Member Only Content
New Donor Engagement Email Series
Cultivate new donors’ relationship with your organization using emails that connect and inspire.
Member Only Content
Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
Member Only Content
Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
Member Only Content
Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.
Member Only Content
Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.
Member Only Content
Prioritizing Online Revenue
Create an online giving experience that’s easy, fast, and rewarding for donors.
Member Only Content
Cultivation for Membership
Develop a cultivation plan that gives donors a sense of belonging.