Greater Public Webinars

Member Only Content

Resource in Corporate Support

Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Member Only Content

Resource in Major and Planned Giving

Webinar: The Five Steps of Proposal Writing for Major Gifts

Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly

Member Only Content

Resource in Corporate Support

Webinar: New NPR/Halo Effect Underwriting Research  

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging Social Media for Sales

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.

Member Only Content

Resource in Corporate Support

Webinar: Managing and Motivating Your Underwriting Team

Laura Landress of Nashville Public Radio discusses her management tools, shares her strategies on leading and motivating her team and planning to ensure the team meet its revenue goals.

Member Only Content

Resource in Corporate Support

Webinar: Managing your Time and Priorities

Feel like you don't have enough time to get everything done?

Member Only Content

Resource in Corporate Support

Webinar: Recruiting and Screening Strategies for Corporate Support

Learn the latest in effective recruiting strategies to ensure you have a strong applicant pool and hear how best to screen applicants to create an efficient hiring process.

Member Only Content

Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.