Greater Public Webinars

Member Only Content

Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Member Only Content

Resource in Corporate Support

Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

Member Only Content

Resource in Major and Planned Giving

Webinar: Major Donor Offers Through Storytelling

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

Member Only Content

Resource in Corporate Support

Webinar: Find the Best Compensation Model for Your Corporate Support Team

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

Member Only Content

Resource in Corporate Support

Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Member Only Content

Resource in Major and Planned Giving

Webinar: The Five Steps of Proposal Writing for Major Gifts

Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly

Member Only Content

Resource in Corporate Support

Webinar: New NPR/Halo Effect Underwriting Research  

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging Social Media for Sales

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.