Find out the best frequency and timing for your planned giving marketing efforts.
Major and Planned Giving | Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Learn how to gain buy-in from leadership, plan staffing, and measure the success of your program.
How to discover the donors who wish to have an impact on your organization as part of their legacy.
Understand all the ways a donor can choose to make a planned gift to your organization.
Understand new provisions that make some types of charitable contributions more appealing.
Capture and cultivate public media donor interest in planned giving so your station can take advantage of one of the biggest revenue opportunities right now.