Tag: Digital Sponsorship
Member Only Content
Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Member Only Content
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Member Only Content
Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Member Only Content
The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Member Only Content
Digital Underwriting Training for Public Media
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.
The Digital Metrics That Matter Most for Public Media Fundraising
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.
Member Only Content
Webinar: The Latest Digital Sales Trends for 2018
Not Too Late to Join the Digital Underwriting Revolution
Grab hold of the public media digital underwriting sales trend by considering these recommendations that will prepare your team internally to succeed.