Tag: Digital Sponsorship
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The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
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Digital Underwriting Training for Public Media
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.
The Digital Metrics That Matter Most for Public Media Fundraising
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.
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Webinar: The Latest Digital Sales Trends for 2018
Not Too Late to Join the Digital Underwriting Revolution
Grab hold of the public media digital underwriting sales trend by considering these recommendations that will prepare your team internally to succeed.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
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IRS Regulations Related to Sponsorship
Master IRS compliance with this update by John Crigler, attorney for Garvey, Schubert, Barer.
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Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.