Tag: Engagement
How to Use “Outside Thinking” to Develop Public Media Audiences
Mohn Gifts Signal the Importance of Station Relationships
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.
How the Pandemic Prepared Public Media to Build an Audience-Centered Culture
By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
Webinar: Building an Audience-Centered Culture: A Case Study from KERA
Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.
WXPN's Virtual 5k Brings Surprising Results
Learn about the audience engagement and revenue potential of virtual events.
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Member Only Content
The Public Media Online Fundraising Scorecard
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Bust Your Organization's Internal Silos With an Audience-Centric Approach
Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.