Tag: Membership
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.
Member Only Content
Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future
Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.
Member Only Content
How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.
Member Only Content
On-Air Drive Calendar
Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
Member Only Content
Membership Annual Planning Calendar
Download two membership planning calendar spreadsheets to adapt to your station's needs..