Tag: Membership
Navigating Power and Privilege in Public Media
A public media professional reflects on how she's navigated identity, privilege, and inclusion throughout her career and into this moment of reckoning.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)
We must learn to talk about the construct humankind invented called race, and Whiteness in particular, if we truly want to be able to create more equity and inclusion in our work and our world.
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.
Member Only Content
Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future
Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.
Member Only Content
How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.
Member Only Content
On-Air Drive Calendar
Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
Member Only Content
Membership Annual Planning Calendar
Download two membership planning calendar spreadsheets to adapt to your station's needs..