Public Media: Facing Challenges, Building Our Future
Some express a sense of uncertainty about public media’s future, but we are optimistic about public media’s solid pathway forward. Here’s why.
Membership | Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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WGVU Reimagines Public Media Development Amidst Fundraising Challenges
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Webinar: Fall 2023 On-air Fundraising Kick-off for News Stations
Launch into the critical fall fundraising season feeling prepared and inspired.
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Webinar: Fall 2023 On-air Fundraising Kick-off for Music Stations
Launch into the critical fall fundraising season feeling prepared and inspired.
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Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
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Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
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Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.
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Understanding On-Air Giving
Convert casual listeners into committed members.