Webinar: Building an Audience-Centered Culture: A Case Study from KERA
Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.
Membership | Renewals
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?
Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email templates for all formats: news, classical, jazz, and triple-A.
Sustainer Planning and Revenue Calculators
Build a strong base for your sustainers program with these foundational calculators.
How to Retain and Recapture Sustainers
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Sustainer Member Essentials
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Audience Journey Donor Retention Toolkit
Use these plug-and-play resources to make sure your members know how valuable they are to your station and its programming, and continue their membership.
Membership Engagement Email Series: Multi-Year Members
12 messages aimed at multi-year donors. Download and adapt for use at your station.
Audience Journey Donor Retention Toolkit: Instructions
Step-by-step instructions on using the Audience Journey Donor Retention toolkit.
Donor Engagement Checklist
Download this handy checklist to help you manage your donor engagement tasks. Pick a date when you’ll launch the first message, and work backward to assign dates and owners to each task