Tag: Sustainers

PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%

The Public Media Online Fundraising Scorecard
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Embrace Sustainers During the COVID-19 Crisis
Sustainers are your partners in membership. Now is the time draw them in and show them how essential they are to your station.
What the Hacking of Half a Billion Credit Cards Means for Public Media
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.
Find Out How Your Sustaining Membership Program Measures Up
Find out where the next stage of essential growth for your station's sustaining membership program lies by taking our 10-question quiz.

Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.

How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.