A high percentage of sustainers is necessary for your station to maintain its financial health, especially through uncertain times.
Membership | Sustainers
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Learn how to improve your online fundraising and engagement in this two-part review of the Public Radio Mystery Donor Audit.
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Build a strong base for your sustainers program with these foundational calculators.
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.