Author: Ellen Guettler
How to Approach Fund Drives at News Stations During Natural Disasters
As hurricanes and wildfires devastate portions of the U.S., feel confident making the case for the value of public media news during your fall fund drive.
From Boomers to Zoomers: How Tech-Savvy Generations are Revolutionizing Public Media Fundraising
Major Giving Strategies During a Natural Disaster
Leveraging the Local Radio Ad Spend Forecast for 2025
Thriving in a Challenging Landscape: PMDMC24 Ideas Worth Sharing
Some of the most important discussions at this year's annual public media conference tackled the improvement of workplace culture, and ways to succeed in today’s challenging landscape of on-air-fundraising.
Three Ways to Increase Your Corporate Support Sales
How to escape a downward spiral in public media corporate support sales during an economic downturn or challenge.
Eight Steps to DEI Culture Change: Proven Methods for Public Media
Culture change can be scary, but there are proven methods for handling those big feelings.
Tap into DAFs: A Proven Strategy for Fall Giving
Fall is the time to promote DAFs to drive donors to select your public media station as a recipient.
Why Pay Transparency Matters in Public Media
Learn how you can advocate for pay transparency and contribute to a healthier and more equitable work environment.