Resource Types: Article
Member Only Content
How to Thank Gift Club Donors
Draw your gift club members closer with effective appreciation.
Member Only Content
A Consumer's Guide to CRM Systems for Public Media
An independent guide to CRM systems for public radio and television stations.
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How to Start a Gift Club From Scratch
Launch this essential fundraising pathway that lets donors travel from membership to major giving.
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Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.
Member Only Content
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Member Only Content
How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Member Only Content
Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Member Only Content
Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.