Resource Types: Article
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
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How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
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Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
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The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
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How to Begin Your Case Statement
Lay a strong foundation for your case statement by answering the thorniest questions before drafting a document.
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Five Capital Campaign Case Statement Examples
Model your campaign case statement on these captivating examples that have helped raise millions of dollars for five different stations.