Active bequest administration can lead to the building of strong relationships with donor families and their professional advisors, which can then lead to generational giving and increased referrals.
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Stewardship may be one of the most important and often overlooked strategies in your legacy giving program toolbox.
Using your airwaves, your website, social media and any other broad-based communication platform you have will help direct potential donors to this opportunity.
Wealth screening data should be used as a tool for prioritizing prospective planned giving donors for research and cultivation.
Adapt this template letter for use at your station.
Thank you phone calls are an effective strategy for increasing donor satisfaction and loyalty to your organization.
Greater Public has prepared these guidelines for ethical fundraising in public media.
Elevate your major giving program with these direct mail templates for AAA format including sample upgrade, renewal, lapsed, and calendar-based copy.
Consider yourself a matchmaker. An important part of your job as you seek foundation grants is to identify and nurture successful matches between your station and potential funders.
There are four principal ways to begin a conversation with a foundation regarding the possibility of a grant.