Major and Planned Giving

Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.

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Administering Bequest Gifts

Active bequest administration can lead to the building of strong relationships with donor families and their professional advisors, which can then lead to generational giving and increased referrals.

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Marketing Your Legacy Giving Program

Using your airwaves, your website, social media and any other broad-based communication platform you have will help direct potential donors to this opportunity.

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