Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.
Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.
Use these resources to ramp up the most essential (and productive) area of planned giving at your station: legacy gifts through bequests or other simple estate plans.
Make a compelling philanthropic case for station support with these step-by-step guidelines and templates. These tools can be adapted no matter what type of support you are seeking from foundation funders.
Learn to set expectations, create buy-in, develop staffing, and plan the life-stages of a major giving program that's new or still getting off the ground.
As the demand grows for more resources to carry out our missions, adding bequest marketing into the mix opens new opportunity for funding.
Bequests are the simplest form of legacy gift — and easy for a one-person development shop to administer.