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Prioritizing and Qualifying Major Donor Prospects
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Identifying Major Donors in Your Database
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
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Cultivating Major Donors
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.
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Retaining Major Donors with Great Stewardship
Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.
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Public Media Legacy Giving Toolkit
Use these resources to ramp up the most essential (and productive) area of planned giving at your station: legacy gifts through bequests or other simple estate plans.
Grant-Seekers Toolkit
Make a compelling philanthropic case for station support with these step-by-step guidelines and templates. These tools can be adapted no matter what type of support you are seeking from foundation funders.
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Lay a Foundation for Your Legacy Giving Program
Learn to set expectations, create buy-in, develop staffing, and plan the life-stages of a major giving program that's new or still getting off the ground.
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Why Bequests Matter
As the demand grows for more resources to carry out our missions, adding bequest marketing into the mix opens new opportunity for funding.
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Understanding Bequests
Bequests are the simplest form of legacy gift — and easy for a one-person development shop to administer.