Major and Planned Giving

Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.

All Tags in Major and Planned Giving

Member Only Content

Resource in Major and Planned Giving

Cultivating Major Donors

Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.

Member Only Content

Resource in Major and Planned Giving

Public Media Legacy Giving Toolkit

Use these resources to ramp up the most essential (and productive) area of planned giving at your station: legacy gifts through bequests or other simple estate plans.

Resource in Major and Planned Giving

Grant-Seekers Toolkit

Make a compelling philanthropic case for station support with these step-by-step guidelines and templates. These tools can be adapted no matter what type of support you are seeking from foundation funders.

Member Only Content

Resource in Major and Planned Giving

Why Bequests Matter

As the demand grows for more resources to carry out our missions, adding bequest marketing into the mix opens new opportunity for funding.

Member Only Content

Resource in Major and Planned Giving

Understanding Bequests

Bequests are the simplest form of legacy gift — and easy for a one-person development shop to administer.

1 6 7 8 9 10 12