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Moves Management Toolkit
Explore our step-by-step guide to raising major gifts at public media stations with proven techniques for implementing or refining your station's program.
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
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Preparing for Success: The Foundation for Your Moves Management Process
Consider these issues before initiating your own moves management process.
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Prioritizing and Qualifying Major Donor Prospects
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
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Identifying Major Donors in Your Database
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
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Cultivating Major Donors
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.
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A Practical Guide to Asking
Our own biases and discomfort with asking often drive people to think this is the hardest “move” of all when in actuality it is the simplest.
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Retaining Major Donors with Great Stewardship
Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.
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Public Media Legacy Giving Toolkit
Use these resources to ramp up the most essential (and productive) area of planned giving at your station: legacy gifts through bequests or other simple estate plans.
Grant-Seekers Toolkit
Make a compelling philanthropic case for station support with these step-by-step guidelines and templates. These tools can be adapted no matter what type of support you are seeking from foundation funders.