Major and Planned Giving | Benchmarks
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving

Webinar: Understanding Your FY24 Benchmarks Reports
Join us to walk through this year’s Trend and Peer Reports and the newly provided presentation outlining your fundraising potential.
Five Years of Data from Stations Point to Critical Opportunity for Growth in Mid-Level and Major Giving

Webinar: Evaluate Your Station's Fundraising Performance with Benchmarks
Learn how our annual station data can help you discover where you have room to increase revenue.
NHPR Earns Top Honor for Reaching Major Growth in Benchmarks
NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.

Webinar: Fulfilling Your Major Gift Potential Using FY20 Benchmarks Data
Join us for the first ever look at public radio’s major giving Benchmarks results and possibilities at the $10,000 + level.

What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.