Major and Planned Giving | Benchmarks
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Member Only Content
Webinar: Understanding Your FY24 Benchmarks Reports
Join us to walk through this year’s Trend and Peer Reports and the newly provided presentation outlining your fundraising potential.
Five Years of Data from Stations Point to Critical Opportunity for Growth in Mid-Level and Major Giving
NHPR Earns Top Honor for Reaching Major Growth in Benchmarks
NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.
Member Only Content
What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.