Major Giving Toolkit
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
Understand the importance of gift club renewals and how to draw members back to the club.
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
Stewardship may be one of the most important and often overlooked strategies in your legacy giving program toolbox.
Thank you phone calls are an effective strategy for increasing donor satisfaction and loyalty to your organization.
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