Why Confronting Ethics in Fundraising Matters Now
Some hospitals' decision to give vaccination preference to major donors raises the need to examine our own practices for possible breaches in ethics.
Major and Planned Giving | Donor Stewardship
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Thank-You Copy
Thank donors using memorable, personalized acknowledgement copy.
How to Enable More Donor-Advised-Fund Gifts to Your Station
Help direct some of the billions of dollars held in Donor Advised Funds toward your deserving organization.
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Major Giving Toolkit
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.
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Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
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Getting Lapsed Gift Club Donors to Renew
Understand the importance of gift club renewals and how to draw members back to the club.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
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