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Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, triple-A, and television.
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Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
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Access sample letters, emails, scripts, and calculators to support your sustainers program.
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Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.
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A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
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Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
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Adapt these sample direct mail letters and email templates for sustained giving at your station.
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While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
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