Membership | Direct Mail
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Finding Focus for 2020 Year-End Fundraising
Focus on the things you can do really well in the final months of 2020 so you'll be more prepared to pivot in response to unexpected circumstances at year-end and in early 2021.
Looking for Evidence of USPS Delays in Direct Mail
Ensure the timely arrival of your direct mail by understanding how to spot a mail delay pattern.
Member Only Content
PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
What the Latest Data Tells Us About Calendar-Year-End Giving
M+R presents its 2018 Benchmarks study of nonprofit online strategy and performance, including the most current tips about calendar-year-end giving strategy.
Member Only Content
Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email templates for all formats: news, classical, jazz, and triple-A.
Increase Donations Over Time With the Right Gift Ladders
Apply these tested gift-ladder strategies to email and direct mail appeals to encourage members to increase their donations over time.