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Strategies to Build an Advanced Sustainer Program
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Membership | Direct Mail
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Sustainer Marketing Samples and Templates
Access sample letters, emails, scripts, and calculators to support your sustainers program.
Simple Ways to Design More Accessible Emails
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Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, and triple-A.
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Essential Strategies for Public Media Membership Growth
Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Is It Time to Adjust Your Direct Mail Strategy?
Finding Focus for 2020 Year-End Fundraising
Focus on the things you can do really well in the final months of 2020 so you'll be more prepared to pivot in response to unexpected circumstances at year-end and in early 2021.
Looking for Evidence of USPS Delays in Direct Mail
Ensure the timely arrival of your direct mail by understanding how to spot a mail delay pattern.