• Create an account
  • Sign In
Greater Public
  • Member Resources
    • Membership
      • On-Air Fundraising Scripts
      • ScriptPro AI
      • Mail and Email Campaign Copy
      • On-Air Drive Calendar
    • Corporate Support
      • Credit Copy Central
      • FCC Compliance FAQ Database
      • Halo Effect Toolkit
      • Onboarding Toolkit
    • Major and Planned Giving
      • Major Giving Toolkit
      • Gift Club Toolkit
      • Planned Giving Toolkit
      • Gifts of Stock Toolkit
    • Access and Inclusion
      • Access and Inclusion at Greater Public
      • Access and Inclusion Resources for Public Media Professionals
    • Webinars & Videos
      • Upcoming and Past Webinars
      • Quick Takes
    • Benchmarks
  • Blog
    • Membership
    • Corporate Support
    • Major and Planned Giving
    • Equity and Inclusion
    • Audience Development
  • Events & Training
    • NEW – Upcoming Events Calendar
    • Visit PMDMC.org
    • Greater Public Roundtables
    • Our Hour: A Gathering for BIPOC in Public Media
    • Work Smart: Public Media Sponsorship Training for Newcomers
    • The Major Giving Pathway for Public Media
  • Public Media Jobs
    • View Openings
    • Submit A Job
    • Careers at Greater Public
  • Direct Mail Services
    • Visit GreaterPublicServices.com
  • About
    • About Greater Public
    • Become A Member
    • Member Organizations
    • Affinity Groups
    • Staff & Advisor Directory
    • Board of Directors
    • FAQs
    • Contact Us

Tag: Marketing

Refine by Discipline

  • Audience Development ›
  • Corporate Support ›
  • Equity & Inclusion ›
  • Major and Planned Giving ›
  • Membership ›

Post in Audience Development

How to Use “Outside Thinking” to Develop Public Media Audiences

Tagged with: Engagement  Leadership  Market Research  Marketing  New Audiences 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Access and Inclusion  Community  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Equity & Inclusion

How Public Media Can Create Equitable and Inclusive Content & Marketing

Learn to recognize if the materials you publish are reinforcing or subverting stereotypes.

Tagged with: Access and Inclusion  Marketing 

Post in Equity & Inclusion

The Paradox of Bias in Marketing and Fundraising

Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.

Tagged with: Corporate Support  Leadership  Major Giving  Marketing  Membership  Promotion 

« Previous 1 2

Sign In to Greater Public

Forgot your password?

New to Greater Public? Create an account.

Address

PO Box 303279
Austin, TX 78703-0055

(800) 454-2314

Stay in touch with us

  • Contact Us
  • FAQs

Copyright © Greater Public 2025. Privacy Policy