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Tag: Membership

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Member Only Content

Resource in Membership

Webinar: The Not-So-Secret Way to Get More Donors

Develop a plan beyond just on-air membership drives to turn more listeners into new public radio donors.

Tagged with: Acquisition  Donor Cultivation  Membership  On-Air Drives  Webinars 

Member Only Content

Resource in Membership

LinkedIn for Public Media

LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.

Tagged with: Branding  Engagement  Membership  Social Media 

Member Only Content

Resource in Membership

On-Air Scripts for Sustainers

Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.

Tagged with: Membership  On-Air Drives  On-Air Scripts  Sustainers 

Member Only Content

Resource in Membership

Sustainer Planning and Revenue Calculators

Build a strong base for your sustainers program with these foundational calculators.

Tagged with: Budgeting  Membership  Metrics  Renewals  Strategy  Sustainers 

Member Only Content

Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

Tagged with: Acquisition  Additional Gifts  Direct Mail  Donor Acknowledgement  Email Marketing  Lapsed  Membership  Sustainers 

Member Only Content

Resource in Membership

Webinar: Fundraising During a Natural Disaster

Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.

Tagged with: Community  Membership  On-Air Drives  On-Air Scripts  Strategy 

Member Only Content

Resource in Membership

Webinar: Creating a Top-Performing Membership Program

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

Tagged with: Membership  On-Air Drives  Webinars 

Post in Audience Development

A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future

Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.

Tagged with: Corporate Support  Leadership  Major Giving  Membership 

Member Only Content

Resource in Membership

How to Generate Membership Upgrades Every Year

One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.

Tagged with: Membership  Mid-Level Giving  Sustainers 

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