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Tag: Podcasting

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Post in Audience Development

Rethinking Success: How Public Radio Stations Can Leverage Podcasts for Audience, Impact, and Revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  New Audiences  Podcasting 

Post in Corporate Support

Great Ideas to Generate Corporate Revenue for Classical Music (and Increase Engagement too!)

Tagged with: Engagement  Event Sponsorship  Format: Classical  Multi-Platform Sponsorship  New Audiences  Partnerships  Podcasting  Sales Strategy 

Post in Corporate Support

Three Ways Stations Are Increasing Sponsored Digital Revenue

Tagged with: Digital Sponsorship  Marketing  Podcasting  Value Proposition 

Resource in Membership

NPR Network Community Conversations: NPR+ Podcast Bundle

Making all NPR podcasts available, sponsorship-free and with other potential benefits, exclusively as a benefit of membership to a station.

Tagged with: New Audiences  New Members  Podcasting  Webinars 

Resource in Corporate Support

NPR Network Community Conversations: NPR Network Podcasts

A podcast network that unites NPR and station podcasting efforts with a common brand and opens up cross-promotion inventory opportunities.

Tagged with: Podcasting  Webinars 

Resource in Membership

NPR Network Initiative Community Conversations

Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.

Tagged with: Digital Sponsorship  New Audiences  New Members  Podcasting  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: A Guide to the Podcasting Sales Landscape

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

Tagged with: Ad Serving  Digital Sponsorship  Podcasting  Webinars 

Post in Membership

How to Monetize Your Podcast With Grants

Secure grant funding for your station's growing podcast that may not yet have the audience or notoriety to attract corporate sponsorship.

Tagged with: Grants  Podcasting 

Member Only Content

Resource in Corporate Support

Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

Tagged with: Media Knowledge  Podcasting  Pricing  Sales Process  Value Proposition 

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