Corporate Support | Podcasting
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Three Ways Stations Are Increasing Sponsored Digital Revenue
NPR Network Community Conversations: NPR Network Podcasts
A podcast network that unites NPR and station podcasting efforts with a common brand and opens up cross-promotion inventory opportunities.
NPR Network Initiative Community Conversations
Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.
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Webinar: A Guide to the Podcasting Sales Landscape
How to Monetize Your Podcast With Grants
Secure grant funding for your station's growing podcast that may not yet have the audience or notoriety to attract corporate sponsorship.
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.